7 min read
Learning distribution as a builder
I can ship a clean app to an audience of, generously, me. Building is one skill. Getting the right people to care is another — and the one I need to learn.
knowledge hub
A source of expertise, not a sales page.
Everything we've learned getting AI systems from “mostly works” to “actually deployed,” written down. Three streams: field notes, operator playbooks, and shipped case studies.
latest field notes
8 min read
Question-driven development
How asking better questions took me from digital marketing to code to operations systems, and why the right words change what you can build.
5 min read
What we mean when we say operator stack
There's a gap between 'I'm using AI tools' and 'my AI tools are operating as a coherent system.' Here's how we think about closing it.
playbooks
case studies